The Owls were delighted to showcase the club’s brand new promotional video ahead of last Friday’s Championship clash with Birmingham.

And such has been the hugely positive response from Wednesdayites worldwide, we can confirm the piece will be played prior to kick-off at every home game between now and the end of the season, starting with the Blackburn contest tonight.

‘We are Sheffield Wednesday’ is fast approaching 40,000 views on our official YouTube channel, together with receiving thousands more shares across supporters’ social media platforms.

The video was produced in association with our giant screen partners ADI, whose Senior Football Producer Tom Savage said:

“Sheffield Wednesday approached ADI with an ambitious project through which they aimed to enhance global awareness of the club.

“We were tasked with telling just part of the SWFC story, highlighting its unique identity through an engaging narrative and historical photographs provided by the club.

“Central to the project was the live owl, synonymous with the club, and all parties agree it is the most stunning footage ADI have ever produced from our broad portfolio of football partners.”