The Sheffield Wednesday Community Programme will receive a tranche of funding to help increase fitness levels and improve health outcomes through football.
‘Active Through Football’ is an exciting new programme from Sport England, funded by the National Lottery to the tune of £525,000 and delivered by the Football Foundation.
The SWFC Community Programme joins forces with Yorkshire Sport Foundation, Sheffield City Council, Sheffield United Community Foundation, Sheffield & Hallamshire CFA, Voluntary Action Sheffield, SOAR Community and Saba Wellbeing in a bid to engage 18 to 40-year-olds in the Burngreave and Parson Cross areas of the city.
Through the delivery of recreational and informal football activities, the project aims to tackle health inequalities by promoting healthier behaviours and lifestyles.
Marcus Brameld, Head of Community at Sheffield Wednesday, said: “This is fantastic news for our local communities. Football is an all-inclusive game for everyone that unites like no other sport.
“Everyone should enjoy equal opportunities to prosper and as the world continues to emerge from the pandemic, the timing of this project is perfect with the positive impact it will have on people’s physical and mental well-being.”
Tom Hughes, Development Manager (Sheffield) for Yorkshire Sport Foundation, added: “We are delighted to be able to bring this project to Sheffield. We have some brilliant partners on board to help us deliver this project and believe it can help us create a happier, healthier and more connected Sheffield.
“The five-year investment will allow us to work closely with two of our communities for a sustained period of time. Both areas have their own unique assets and strengths and we look forward to working closely with them.”
Tim Hollingsworth, CEO of Sport England, said: “There is a reason why football is followed and played by so many the world over. It brings people together and helps build connections in communities. It’s also the sport that is played the most in England and has a reach into places where our research shows activity levels are lower.
“Sport England is proud to be one of the funding partners helping to tackle these inequalities and to support more people from a variety of backgrounds to enjoy playing football and all the benefits that brings.”