Sheffield Wednesday Community Programme are delighted to announce PC Ben Howell as our new Premier League Kicks Officer.

The appointment comes as part of a new partnership between the club and South Yorkshire Police, as we attempt to bring young people and the police together.

We hope that this latest partnership with the police can have a positive influence on our young PL Kick participants and bring the community closer together.

Paul Hebda, SWFCCP Youth and Inclusion Officer, said: “We are excited by the appointment of Ben as it’s a massive step forward in breaking down the barriers around negative connotations of the Police in our communities.

“We hope this can help build a stronger relationship between Sheffield’s youth and the police and that it can help our communities to realise that the police are a positive part of our city.”

Ben Howell’s appointment comes just weeks after SWFCCP held a friendly football match between PL Kicks and South Yorkshire Police.

“I’ve been in the Police Force for over 12 years. We are very proactive tackling crime and anti-social behavour and much of my time is spent with my colleagues taking action against criminals. There is however another side to Policing. I’m pleased to be a local liaison with the PL Kicks programme at SWFC. It’s great to encourage youth to be involved in sport and to learn discipline and respect.” Said Ben Howell

Scott Sarson, South Yorkshire Police Officer, said: “PL Kicks is a cracking way for us to engage with local kids and get to know them. Previously we might have met the kids on the street, but doing that they don’t know us, so this helps to break down that barrier and introduce ourselves.”

To watch the Police vs PL Kicks game video CLICK HERE